Fractional brand leadership for food, beverage & wellness brands

Strategy-led. Execution-driven.

My Offerings

From grocery aisles to Expo West floors, I obsess over pack design, brand voice, and what makes people fall in love with a product. I've built brands from scratch, refreshed legacy ones, and have run marketing across every touchpoint—web, content, influencer, and events. If it’s food, wellness, or flavor-driven—I’m all in.

Here’s what I can do for you!

Messaging frameworks, editorial calendars, long- and short-form writing, and content execution across owned, earned, and experiential channels.
Concept development and testing, packaging and design management, and hands-on project leadership through launch — or plugged in where you need me.
Hands-on creative stewardship to ensure every execution stays true to the brand — overseeing internal teams and external partners across photography, design, graphics, campaign assets, and experiential touchpoints.

With 15+ years of experience building food, beverage and wellness brands across retail, DTC, and B2B I bring:

A track record scaling brands at different stages, from established CPG to emerging companies
Strategy paired with hands-on execution (not just decks handed off - promise!)
Strong cross-functional partnership with sales and commercial teams, grounded in how brands win
Clear, thoughtful writing and brand storytelling
A deep understanding of food culture - shaped by working closely with chefs, farmers, producers, and distributers
A trusted network of creative partners across graphic design, photography, and video